OpenPass is the studio-owned class pass network — an emergent co-op democratizing pass sharing between independent fitness studios.
What is OpenPass?
- A co-op owned by member studios — not a VC-backed middleman
- Studios set their own prices
- Funds are spendable at all member studios
- Low overhead, low cost to implement
- Studios market it themselves because it’s genuinely good value for them
How It Works
- Studios join the co-op as members
- Each studio sets its own class pricing
- Customers buy OpenPass credits, spendable at any member studio
- Revenue flows directly between studios — no middleman taking 50%+
Why Not ClassPass?
- ClassPass takes up to 50–70% of class revenue
- Studios lose control of their pricing
- OpenPass is owned BY studios, FOR studios
The Co-op Model
Every member studio is a co-owner. Decisions are made collectively. Pricing is set by each studio individually. There is no corporate entity skimming profits — just a network of studios supporting each other and their shared customers.
Our Vision
We believe independent studios shouldn’t have to give away their revenue to be discoverable. OpenPass creates a shared ecosystem where customers can explore different studios and modalities, while studios retain fair compensation for their work.
Become a Founding Studio
We’re building this together, and we’re currently accepting applications from studios wishing to become founding members. If you run an independent fitness or wellness studio and want to be part of something different, get in touch.